Brands are all in for the Super B— right, I can't say it.

 

Toyota wanted to get in on the action. They already had a partnership with the Muppets (cool) and wanted to build off the TV spot they were airing during the Super— that game and create an ongoing social engagement during the...you know.

 

It was a great success for Toyota. We exceeded all benchmarks, including a 55% increase in fan engagement and generating 20MM impressions in just an 8-hour period. #FTW

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And thanks to the Swedish Chef, we created a new, and usable name for the Super— we mean the SFËRNDY BØØM.