Typically, a phone call from a client at 2 in the morning is never considered a good thing.

 

This one was different. We had to clean up a mess (no pun intended) following the previous night's Celebrity Apprentice (caused by guess who? HINT: he's orange).

​

The featured brand on the show also happened to be our client, all Laundry, which had discarded Joan and Melissa's teams' brand videos, resulting in two firings — a first for the show. So, the brand wanted to create redemption campaigns for both teams that included a “Donation-Per-Share" for each video over the week of release.

​

Laundry Fairy is an Office-style mockumentary about the trials of rank-and-file laundry fairies who have to deal with everything from baby puke to 2nd degree breaking and entering.

 

And I must say, Melissa and the late, great Joan Rivers were effing awesome.